The Cruel Paradox of Self-Publishing
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An article in The Atlantic, by Peter Osnos, a journalist turned book editor/publisher. He spent 18 years working at various bureaus for The Washington Post before founding Public Affairs Books.
As the author explains, self-publishing is exploding. What he doesn't say until the very end is the absolute necessity for an author to be as committed to marketing their book as they are to writing it. Marketing = sales. Sales = return on investment. ROI = satisfaction with being a (self) published author.
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Thursday, September 06, 2012
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